Matrix Keep Me Vivid Shampoo 300ml

The latest generation of sulfate-free shampoo to gently cleanse delicate colors. Keep your high maintenance hair color such as brunettes, blondes, pastels, reds, coppers, mochas and more, lasting longer between color services with the Matrix Keep Me Vivid Hair Care System. With a unique milky high-foam lather formula that fights against fading, this shampoo is the ultimate addition to your color care routine. 

Benefits:
- Prevents color fading for up to 21 washes 
- Increases shine 
- Sweet scent with notes of vanilla, coconut, and cotton candy

How to Use:
Apply to wet hair and massage until product lathers. Follow with the Keep Me Vivid Conditioner for best results.